Case Study: Amelia homepage vignettes
Motion Design, Visual Strategy, Design
the brand
Amelia is an industry leading conversational AI product in a rapidly growing enterprise space, but the company has long struggled to make their product simple enough to understand.
The problem?
this is how they were used to talking about their product
we needed to build a simple visual language to communicate the brand’s core concepts
That meant creating low fidelity vector mockups of ideas and products related to the Amelia ecosystem. I used our UI as a reference to inform the look and feel of the assets, but reduced the amount of information that’s exposed to make it easier to understand at a glance.
we were asked to distill the messaging to just four easy to grasp vignettes under 60 seconds each
That meant working with our subject matter experts and writers in an iterative process. We needed to make sure to we captured all the most important points and that we weren’t leaving out critical details in the interest of brevity.
I had a stellar team and a lot of knowledgeable
team members to draw experience from
fortunately for me
(Ok maybe these photos don’t showcase how knowledgeable they are, but look at those smiles!)
